THOUGHT LEADERSHIP & CONTENT MARKETING
To lead in business today means to devote as much energy to your perspectives as you do your products. As many resources to your stories as you do your services.
Thought leaders and influencers have conquered the information age by creating content that matters to their audience and their industry. In exchange for their audience’s attention, they deliver one of many values—regularly, reliably, sometimes rivetingly. They educate, entertain, inspire, and lay out ways to act.
Stylograph scans your competitive field, assesses your own stories, and dives deep into your audience’s content needs, preferences, and habits, shining a bright light on the solutions they’re seeking.
LET’S GET THE WORD OUT
We establish the foundation of your thought leadership and marketing strategy by:
Researching your audience’s digital journey to your business and your competition’s. Stylograph uses the best analytics and digital marketing tools, while assessing your martech stack for what’s missing
Building buyer personas so your team can stay focused on their information needs and content consumption preferences
Interviewing key internal and external stakeholders for invaluable perspectives on your brand’s perceived core competencies and shortcomings
Combining search data with a one-of-a-kind discursive landscape audit of your industry. What’s trending? Who’s carved a sharp new edge for themselves? What keywords are we ranking for and which ones do we want to dominate?
These steps help us identify the what, why, and how of your messaging, including:
Topics and types of content to meet your target audience’s needs and interests—as well as your business objectives
The best formats and channels for your content publishing, distribution, and promotion
A brand voice guide, marketing vision, strategy, and content calendar
FIVE WAYS TO ENGAGE
Thought Leadership
Some of your content assets should be heavy-lifting, representing not just your organization’s most important insights, offerings and accomplishments, but your commitment to doing the hard work required to lead your industry or field.
Our thought leadership services can help you deftly showcase your expertise and differentiating offers, mounting maximum evidence with economical expression in support of your value for a new client or follower.
If you’re debating whether investment in longer thought leadership pieces is wise—with today’s average 8-second attention span—consider this. In the marketing industry, the top-performing articles are over 5,700 words in length. (source: SEMrush)
Content Strategy
Most organizations would admit to some ad hoc adventurism in their content creation and distribution.
Stylograph works closely with your principals and cross-functional teams to generate content priorities and ideas for different target audiences. We review existing content assets and plans, the competitive landscape, and available data. Brainstorming workshops and/or one-on-one subject matter experts are next.
The resulting content strategy, based on business and brand priorities and product or service offerings, culminates with an editorial success brief, content and keyword recommendations, and a multichannel editorial calendar.
If desired, we can also spearhead or assist with research initiatives that serve as the foundation for your thought leadership.
Content Creation
When unexpectedly insightful and a pleasure to read, your content acts as a kind of social contract with your audience, an implicit promise that your brand will always provide value—utilitarian or hedonic, or both. Moreover, superior original content has the added benefit of providing value without overt selling. More discreet, less disruptive.
Stylograph can help you develop compelling narratives, resources, and materials that grow the presence, positioning, and impact of your brand. With a balance of business acumen and creativity, our content can also energize and empower your team by revealing the culture behind the brand in the most charismatic and authentic way.
Executive Ghostwriting
From non-fiction bestselling books to CEO bylines, ghostwriting is far more commonplace than is generally assumed. To adapt an expression, there are ghosts in the (publishing) machine.
Stylograph can ghostwrite all of an individual’s public-facing content, or work on a per project basis. Drawing on ten years of revenue-driving C-Suite ghostwriting & publishing experience, Stylograph progresses from interviews and other essential information gathering to drafts—first to last. We work as a trusted, strategic adviser to translate ideas and intent into content that builds personal brand equity and company credibility.
Copy Editing
You can be too close to your own creation to ferret out the flaws.
Stylograph can copy edit any draft or manuscript according to the preferred style manual (Chicago, AP, MLA), perfecting spelling, punctuation, grammar and syntax, overall structure and coherence, logical argumentation, stylistic fit and consistency, and thesis delivery.
We can also assist with fact-checking, proofreading, project management, and developmental editing when more extensive ground-up reworking of the content is required.